From Vision to Product: How Are Digital Products Created?

Joshua Wilking, Head of Product Design at MVST

Have you ever wondered how digital products like Miro or similar tools are created? The process behind developing such products is not only fascinating but also strategically crucial. In the latest episode of the Pixels and Profit podcast, Samuel, our Director, and Sebastian, Managing Director at Deerstreet, take an exciting behind-the-scenes look at how a vision transforms into a successful product. They exchanged ideas with Joshua Wilking, Head of Product Design at MVST, gaining valuable insights along the way.

01 Vision = Mission?

One of the key questions in product development is: What role do you start with?

The consensus: everything begins with a vision and mission. While these two concepts are not identical, they complement each other. A vision sets the long-term direction, while the mission defines how to achieve that goal. Here, creative minds play a key role, blending innovative ideas with a clear structure.

02 The First Step: MVP and Prioritization

Many founders and companies face the challenge of defining and testing an idea. A Minimum Viable Product (MVP) is often the best way to start. With an MVP, you can quickly and cost-effectively determine whether an idea has potential. It’s important to prioritize pragmatically, remain open to adjustments, and even be willing to abandon concepts if needed. Flexibility is critical in this stage.

03 Collaboration with Agencies: Helpful or a Potential Pitfall?

Another interesting aspect is working with agencies. Agencies can be especially helpful when the internal team lacks the necessary resources or expertise. Our speakers emphasized how crucial it is for an agency not just to “deliver” a product but to collaborate closely with the internal team. This partnership allows knowledge sharing and fosters long-term independence.

04 Why Do Most Projects Fail?

The biggest threat to product development projects often lies in internal dynamics. Power struggles or a lack of alignment within the company can quickly lead to failure. In such cases, external partners can play a critical mediator role. As neutral entities, they help objectify decisions and ease internal tensions.

05 Scaling, aka: The Right Time for Investors

A key takeaway from our conversation was the importance of timing when it comes to external funding. Many startups make the mistake of bringing investors on board too early. It’s often wiser to remain independent for as long as possible to preserve the vision and maintain maximum control. However, once product-market fit is achieved and scaling becomes necessary, investors can be instrumental in accelerating growth.

06 Success Factors for Digital Products

Ultimately, developing a successful digital product is a blend of creativity, strategic planning, and flexibility. It requires the right mix of visionaries who drive new ideas and pragmatists who bring them to life. Whether working with an internal team or an agency, transparency, communication, and clear goals are the key factors for success.